A recent survey said “47 percent of Gen Zers (ages 18-27) adults say money has a negative impact on their mental health.” The primary cause of concern? Everyday expenses, like paying for rent, internet, and power bills.
It’s understandable — money is harder than it should be. There’s far too much to keep in our heads at any one time while also earning the money in the first place. You either have to be a professional expert, or wealthy enough to employ one, or you’re left to fend for yourself across banks, investing and trading apps, tax filing, budgeting… The list goes on.
That’s why we built Era. Era is an AI-powered personal finance platform — think of it like a financial GPS, or “Waze for your money” — that will give you a custom route to achieve your financial goals, based on where you want to go.
“Soft saving” and “soft budgeting” have both emerged as ways to reduce the stress that comes from managing money. They boil down to — more or less — saving less and spending more money on the now.
Reducing stress when it comes to managing money? Good! Doing so while mortgaging your future? Not so good.
Choosing between managing your finances and reducing financial stress shouldn’t be a choice at all. You can do both.
The truth is, budgeting is one of the most important things you can do, and once you have a budget up and running, you’ll worry less about what money goes where. A popular budgeting trick is the 50/30/20 “rule” — 50% of your income to needs, 30% to wants and 20% to savings and debt payments.
Once you connect your accounts, Era will break down your spending into “needs” and “wants” so you can start with a solid foundation:
Want to take it a step further? Just ask Era questions and you’ll get answers. Here are a few examples:
With Era, budgeting is simple, and it will give you peace of mind. But we’ve taken it one step further.
Our CEO, Alex, told us that so much stress and anxiety in his financial journey came from the unknown. We've all been there — checking multiple logins just to stay on top of your money. Routines, a new feature we launched recently, is a crucial step to make personal finance effortless.
You can think of Routines as custom automates across apps and accounts through Era.
Protecting your financial future doesn’t have to be stressful because Era is money made easy. Get started today, or reach out at questions@era.app to see what we can do for you.
